Six simple ways…better than your “come and buy” captions. — If you are a business owner or service provider on social media, the first thing you are probably thinking about is, “what do I post on my social media platforms?” you are not alone because I asked this question a thousand times and one. A lot of business owners usually…

How to thrive when there are many people in a market. — When I was JSS1, I made two friends — Lucy and Basirat. We were the champion of the class, as we were the ones always taking the first, second, and third positions. (I usually took the second position until JSS 2, when I took first for the first time, lol.)…

7 Simple Hacks to Writing Engaging Captions — Many people say things like they don’t post their products because they don’t know what to type. Some of them even complain of typing five lines of sentences without still posting anything about their products. Trust me; I know how this feels. But what you are about to read will…

These ideas, where are we seeing it? Well, I’m about to give you 12 different ways to get amazing content ideas for your business. Just be ready to dish your audience premium content in the future. — For the longest time, my most frequent question was, “how do I get content ideas?” I often have to work with tech, beauty, hair, food, skincare, and many brands that are usually alien to me at first…and when I just started, I hit a lot of creative blocks. I was…

Step-By-Step Guide on How To Plan a Product Launch on Social Media. — Twice now, I’ve had to engage with business owners that were trying to launch a product. I must say, what each of them had in mind was produce-and-tell. Well, this approach is not exactly incorrect. What you must realise is that though your product is a big deal, still you…

Pick my brain! — My last two articles were on why and how you must tell a story with your brand. If you haven’t read them, please read Part I and Part II. I will wait. Ah! You are back! Let’s get to it. By now, you are probably puzzled. You are wondering how…

7 simple examples of how to tell a compelling product story — At different junctions in my journey as a content creator/marketer, I have been asked to sell something — a water bottle, thermos flask, bubble gum, food, a lot of things… and every one of those opportunities helps me see that you can’t sell the what of a product but the…

The law of convince and convert. — I started watching this series on Netflix — The Startup. It is a story that describes this cryptocurrency startup — GenCoin. Seven years after several nights of writing code (by the way, I still can’t understand how some incoherent set of letters get to create powerful solutions, but it is…

Oh, ye DM for price! — We have three kinds of people in this world (at least to the seller), so we have three types of people: 1. The spendthrifts 2. The frugal 3. The average spenders Irrespective of the buying behavior of these categories of people, they have a binding factor — they are all…